ADVERTISEMENT
ADVERTISEMENT

Canterbury launches 'Committed to the Game' campaign

BY Grant Constable  ·  Thursday Jul 2, 2015

Canterbury has today launched “Committed to the Game”, a new global positioning for the authentic yet innovative rugby brand. View the launch video below.

Canterbury has been dedicated to the game of rugby since 1904, resulting in over 110 years of unrivalled heritage and experience in the sport, constantly innovating to deliver the best product for all levels of the game.

That commitment will now be brought to life across all global product and brand campaigns, reinforcing Canterbury’s commitment to producing ground-breaking sports apparel from the grassroots player right through to the elite performer.

Launching the #CommittedToTheGame campaign, Canterbury has unveiled a new piece of brand video content to articulate the new position.

The ‘Committed to the Game’ line will be used across all elements of campaign look and feel, with brand activity rooted in telling the story of commitment. The positioning has already been integrated into current campaigns across Teams, Performance and Rugby Life.

Canterbury CEO, Chris Stephenson, said; “Commitment to anything is an inclusive and powerful quality. Within rugby it is our pledge to connect everyone involved in the game; whether on the field or during a rigorous training regime, through to each fan’s dedicated and loyal support for their team.”

ADVERTISEMENT

Related Articles

  • 77 WEEKS AGO

    Breaking down the greatest year of international...

  • 258 WEEKS AGO

    scottish prop saves fire victim

  • 262 WEEKS AGO

    New Rugby X tournament insane



ADVERTISEMENT

Great Tries

  • 3 WEEKS AGO

    WATCH: Outlandish Jacob Stockdale finish is truly world class

  • 3 WEEKS AGO

    Ulster denied THE GREATEST URC try you will ever see!

  • 3 WEEKS AGO

    Incredible Capuozzo break sets Dupont up for hatrick on return

  • 4 WEEKS AGO

    Fans praise 'Dom Perignon Rugby' as Irish players prepare for final match of South African tour

  • 5 WEEKS AGO

    Harlequins winger heralded as the next big England breakthrough after weekend's performance

View All

Big Hits & Dirty Play

  • 1 DAY AGO

    WATCH: The biggest hit from week one of the Autumn Nations Series

  • 4 WEEKS AGO

    'Cheap shot' from Leicester Tigers vs Northampton Saints causing a stir online

  • 4 WEEKS AGO

    Wild moment leads to all in brawl during Welsh derby between Cardiff and Scarlets

  • 6 WEEKS AGO

    South African school boy makes the greatest tackle ever

  • 6 WEEKS AGO

    Huge guillotine tackle divides fans in viral footage

View All

See It To Believe It

  • 2 WEEKS AGO

    Insane moment as french backrow waves off medic and smokes Ange Capuozzo

  • 3 WEEKS AGO

    Incredible drop goal helps break 25-match losing streak

  • 4 WEEKS AGO

    Leinster fly half delivers insane 50:22 after being given start for Emerging Ireland

  • 4 WEEKS AGO

    French scrumhalf drills perfect shot at goal under outrageous circumstances

  • 4 WEEKS AGO

    Siya Kolisi makes young fans' day as he arrives at Cape Town school

View All

Funnies

  • 3 DAYS AGO

    Mischievous Marcus Smith spotted engaging in the dark arts during All Blacks match

  • 3 WEEKS AGO

    Jonny Sexton: 'Fondest memory of the Heineken Cup in 2011?' - 'Gordon D'Arcy's bar' and 'Coppers'

  • 4 WEEKS AGO

    Watch: Mike Haley's post match interaction with RG Snyman leaves no doubt about where Munster players stand

  • 4 WEEKS AGO

    The rugby guy and Mack Hansen drop an all time BANGER with latest video

  • 4 WEEKS AGO

    ‘Pitch is made of concrete’ - Fan provides much needed update following half time incident

View All

Amateur

  • 95 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 95 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 118 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 118 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 119 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 1 DAY AGO

    Should Steve Borthwick have brought on George Ford? Or trusted in Marcus Smith?

  • 3 WEEKS AGO

    Louis Rees-Zammit opens up about his biggest shock in chasing NFL dream

  • 3 WEEKS AGO

    'It's been an honour' - Wales legend retires from international rugby

  • 3 WEEKS AGO

    Jonny Sexton: 'Fondest memory of the Heineken Cup in 2011?' - 'Gordon D'Arcy's bar' and 'Coppers'

  • 3 WEEKS AGO

    'It's been horrible' - Wales captain to miss Autumn Nations

View All