ADVERTISEMENT
ADVERTISEMENT

Cheeky fans text their way into fake Champions Cup press conference

BY Grant Constable  ·  Saturday Apr 18, 2015

The team at Heineken Ireland put together this elaborate prank to fool a few hardcore rugby fans into attending a fake press conference, and to face an awkward encounter with former Leicester Tigers flanker, Neil Back. It’s all based on 2002’s ‘Hand of Back‘ incident.

Rugby-mad Dubliners Eamonn Dromgoole (25), Phillip McGauran (26) and Cormac Murphy (28) found themselves in a sticky scenario thanks to #RunWithIt, Heineken’s campaign to kick-start the knock-out stages of the European Rugby Champions Cup.

In the stitch up the eagle-eyed European Cup supporters spotted Munster’s arch-nemesis Neil Back’s number mistakenly leaked on Twitter.

The three fans, amongst hundreds of others, took the opportunity to send Neil a cheeky text, setting in motion a chain of hilarious events that culminated in the ultimate reward. Luckily, Heineken was there to capture the whole thing.

Speaking about his role in the video, and subsequent accidental fame, rugby fan Eamonn Dromgoole remarked; “I texted what I thought was Neil Back’s number for the craic – I thought a bit of banter would be no harm.

“Little did I know what I was getting myself in for. Looking at myself in the video now is hilarious – at the time, I thought I was totally pulling it off.  Fair play to the lads in Heineken, they nailed it”.

The stunt was created by Heineken to unveil #RunWithIt, a campaign that calls on fans to embrace the unpredictability of European rugby to be in with a chance of winning some amazing, money-can’t-buy prizes.

To be in with a chance to win a VIP trip to this season’s Twickenham finale, simply visit  www.facebook.com/heineken and tag your friend who would be most likely to #RunWithIt if they ended up in a tricky spot. Join the conversation @Heineken_ie

ADVERTISEMENT

Related Articles

  • 31 WEEKS AGO

    WATCH: The worst camera angle in rugby history...

  • 32 WEEKS AGO

    Louis Rees-Zammit's real reason for NFL move...

  • 34 WEEKS AGO

    George Ford falls victim to the kickers curse...



ADVERTISEMENT

Great Tries

  • 2 WEEKS AGO

    Fans in awe as Joyce finishes ‘impossible’ solo try

  • 6 WEEKS AGO

    WATCH: Outlandish Jacob Stockdale finish is truly world class

  • 6 WEEKS AGO

    Ulster denied THE GREATEST URC try you will ever see!

  • 6 WEEKS AGO

    Incredible Capuozzo break sets Dupont up for hatrick on return

  • 7 WEEKS AGO

    Fans praise 'Dom Perignon Rugby' as Irish players prepare for final match of South African tour

View All

Big Hits & Dirty Play

  • 3 DAYS AGO

    Wallabies wunderkind Sua'ali' and Scotland captain Tuipulotu clash

  • 2 WEEKS AGO

    Ireland 'steal' Argentina's opening try as debate rages

  • 3 WEEKS AGO

    WATCH: The biggest hit from week one of the Autumn Nations Series

  • 6 WEEKS AGO

    'Cheap shot' from Leicester Tigers vs Northampton Saints causing a stir online

  • 7 WEEKS AGO

    Wild moment leads to all in brawl during Welsh derby between Cardiff and Scarlets

View All

See It To Believe It

  • 2 WEEKS AGO

    Fans in awe as Joyce finishes ‘impossible’ solo try

  • 5 WEEKS AGO

    Insane moment as french backrow waves off medic and smokes Ange Capuozzo

  • 6 WEEKS AGO

    Incredible drop goal helps break 25-match losing streak

  • 7 WEEKS AGO

    Leinster fly half delivers insane 50:22 after being given start for Emerging Ireland

  • 7 WEEKS AGO

    French scrumhalf drills perfect shot at goal under outrageous circumstances

View All

Funnies

  • 3 WEEKS AGO

    “Put that in the book” - Rieko Ioane’s explosive post reignites feud with Sexton

  • 3 WEEKS AGO

    Mischievous Marcus Smith spotted engaging in the dark arts during All Blacks match

  • 6 WEEKS AGO

    Jonny Sexton: 'Fondest memory of the Heineken Cup in 2011?' - 'Gordon D'Arcy's bar' and 'Coppers'

  • 7 WEEKS AGO

    Watch: Mike Haley's post match interaction with RG Snyman leaves no doubt about where Munster players stand

  • 7 WEEKS AGO

    The rugby guy and Mack Hansen drop an all time BANGER with latest video

View All

Amateur

  • 98 WEEKS AGO

    You Won’t See Many Better Than This Silky-Smooth Try From Llandovery RFC

  • 98 WEEKS AGO

    Incredible Scenes As Caldy RFC Hand Ealing First Championship Defeat Of The Season

  • 121 WEEKS AGO

    Dubious Score Decides Result Of Rugby's Biggest Schools Fixture

  • 121 WEEKS AGO

    Incredible Scenes At School Boys Rugby Match

  • 122 WEEKS AGO

    The Next Dominant Backrow?

View All

Player Features

  • 6 DAYS AGO

    'Eligible for England' - Fans react to South African star's contract announcement

  • 1 WEEK AGO

    The 19-year-old named the 'future' of English rugby after win against Australia A

  • 2 WEEKS AGO

    Anthony Watson exclusive: 'I wouldn't be surprised if England win'

  • 3 WEEKS AGO

    It’s a 9.5/10 for Joseph-Aukuso Sua’ali’i

  • 3 WEEKS AGO

    “Put that in the book” - Rieko Ioane’s explosive post reignites feud with Sexton

View All