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New Ireland shirt has fans all saying the same thing

BY Jack Tunney  ·  Friday Sep 13, 2024

A brand-new Ireland rugby shirt has been announced today, and by gosh is it a good one. Created to celebrate 150 years of Irish rugby, this commemorative shirt has blown fans away with its stunning colour scheme and design.

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The exclusive kit, created by Canterbury, pays homage to the history of Irish international rugby, with the classic design taking inspiration from their first-ever match in 1875.

Sporting an old-school collar synonymous with the traditional rugby shirts of the late amateur era – this will go down as a must-buy for all Ireland fans.

The Irish players are seen modelling the dazzling shirt, as they hold a traditional rugby ball from the early origins of the game emblazoned with the Irish crest – also a must-have for any Irish rugby supporters mantelpiece.

Fans appear to unanimously appreciate the shirt, noting the colour and the collar as major selling points, whilst the tastefully small and transparent sponsorship logo on the left arm takes nothing away from the top.

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Prices for the shirts start from £60/€75 for children’s kits, and £82/€100 for adults. Priced rather reasonably, fans have been elated with this new design.


Simon Rowe, SVP Sports Marketing/Sponsorship at Canterbury of New Zealand, commented: “The 150th anniversary of Rugby in Ireland is a once-in-a-lifetime celebration, and we’re excited to offer fans a unique way to be part of this historic moment. This limited edition kit not only honors the legacy of Irish Rugby with a design inspired by the original 1875 jersey but also incorporates the latest performance technology for today’s game. We hope this commemorative jersey becomes a treasured keepsake for fans, as we all come together to mark this special anniversary in Irish Rugby history.”

Michael Collopy, Chair of the Commercial & Marketing Committee at IRFU, said: “The IRFU 150th is a significant milestone in the story of Irish Rugby and we are excited that the Women’s and Men’s international teams will wear this specially produced kit for our fixtures against Australia this Autumn. The one-off kit beautifully marries the traditional with the modern and we believe that it will be a much sought-after kit for supporters in Ireland and across the world. Our thanks to Canterbury for producing this kit and for their ongoing support of Irish Rugby.”

Philip Staunton, Buying Director at Elverys, said: “Intersport Elverys can trace its relationship with the IRFU back to the early 20th century from our original home on O’Connell Street. The 150th Anniversary of the IRFU marks a momentous occasion in Irish sports history, and Intersport Elverys are thrilled to commemorate it with the release of a classic jersey that promises to become a treasured collector’s item.

“The IRFU’s 150 Working Group, in collaboration with Canterbury, has done an exceptional job in honoring the union’s historic milestones and the legacy of Ireland’s greatest players. We believe that supporters will truly appreciate the dedicated storytelling and craftsmanship behind this limited edition release, presented in a special commemorative box.”

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